Cassaundra Lynn Melgar-C’De Baca, MBA
Vice President of Business Development
As an Army Brat and an Air Force Veteran with an MBA in Marketing and International Business, Cassaundra has developed a team of leaders who provide resources, support and mentoring to Veterans of all Military eras, all branches of service and the individuals in military families.
Post-Military, Cassaundra built a series of entrepreneurial ventures from energy plants to medical facilities around the globe. She spent a number of years in the advertising arena, building world-class brands and creating programs for sustainability on the increasingly changing marketing horizons. Her extensive corporate experience speaks to the diversity of products and services she has delivered to the Fortune 500 and start-ups alike.
Cassaundra has a passion for building bridges by linking Veterans and their spouses by eliminating the language barrier between Military and private sector entities.
Cassaundra was recognized by the White House as the 1st Female Veteran Champion of Change for her dedication to service and her continued support for fellow Veterans and military families. She has a passion for building bridges by linking Veterans and their spouses by eliminating the language barrier between Military and private sector entities.
As the inaugural Board Chair for the City of Austin Veterans Commission, she built a platform for increasing the support for Veterans as they transition from Military service. She has been named RISE Global’s Social Entrepreneur of the Year as well as the 2014 & 2017 Texas National Guard Spouse of the Year for her development of career transition programs.
She holds a Bachelors Degree in Business from the Dallas Baptist University, and MBAs in both Marketing and International Business.
Cassaundra has been the CEO for the VETTED Foundation, since 2018. In this position she led the team to develop various successful transition service platforms for thousands of Soldiers and MilSpouses. She has also created an on-boarding and training platform geared towards Latinas in business.
Cassaundra has joined Echelon Front Legion as the Vice President of Business Development and will lead the efforts to close the employment gap for Veterans and MilSpouses.